Have you been shopping online? How fast did you find the product? It is now possible to compare products online. When offering SEO services to production companies, you need to consider having product descriptions that are SEO if you want your traffic to increase. The uniqueness and relevance of your description site will help in ranking top on search engines.
Product descriptions serve to provide useful information about the products offered. We will look at some of the steps and key points to write product descriptions for SEO traction. These steps will make sure your product pages are acceptable to the search engines while also offering more sales.
- Using Persuasive Words
Persuasive words always convert into sales. The words draw the attention of readers. Product descriptions should be genuine and transparent.
Focus on the strengths of your products. Some of the persuasive words you could use include: fantastic, smooth, magic, quick, and remarkable.
The description should focus on the quality of the commodity since most buyers are interested in the value it offers.
2. Avoiding Duplicating Content
Search algorithms detect and flag any duplicated content even though it is your pages. If your page has duplicate work, Google will penalize your page as plagiarized.
SEO services providers should ensure that all the content on product descriptions are original.
3. Using Plain Language
Are you selling toys for kids? Do you own a computer shop? Your target audience should dictate the words you will use for product descriptions. Product descriptions should be simple and use plain language.
While doing online shopping, most readers don’t feel comfortable buying products they don’t understand their descriptions properly. They like having the original ideas about the products in simple language.
4. Adding Keyword Strategically
SEO services offer the best techniques for adding keywords to your content. The product descriptions should contain keywords that help buyers find them more easily. Avoid keyword stuffing since that can cost your site by making SERPs remove your product page.
Avoid having keywords 2–3 times in a 200–300 word document. You can add a keyword on headlines, subheadings, and the body of your description. The best way is first to write original and informative content, then later optimize it for SEO.
5. Creating Mobile Friendly page designs
Customers on mobile phones are driving the growth of e-commerce. Not having an optimized detail page on mobile for your product could be costing you, potential customers. Below are the best ways to optimize your mobile pages:
- Avoid long titles and product descriptions.
- Ensure the images on mobile pages load fast
- The add-to-cart page should fit on one screen for easy shopping
- Enable mobile gestures such as zoom and swipe
After having product descriptions up on your site, you should always review your pages to find room for improvement. Writing optimized product descriptions is a continuous process. There being a lot of product descriptions, you need to use the most friendly tone and features that are in demand.
