When you have an e-commerce store, you need to keep track of the evolutionary trends. Otherwise, you will be left behind, wondering why your business is sinking under. First, you must understand that the online store is currently highly-competitive and ensure steady business growth.
Find out why others have made it big in this business and how you can reach their standards. We will also shed light on emerging 2020 online shopping trends.
Which is the leading country in online shopping?
You would think the US would top. From 2017, China had more than 550 million people who shop online. The most products sold are;
PlayStation- units of about 344 million
Ipad-tablet
Star Wars-movies
Toyota Corolla- automobile
Lipitor-pharmaceutical, with an approximate total sale of $ 141 billion
Harry potter- book
Top Online Shopping Trends for 2020
Integrate your Commerce with Google
For your store to be discoverable during the search, it is paramount to use e-commerce SEO tools. However, integrating your online store with Google will be a smart move. What you need to do is optimize your site to enable Google shopping. From there, you will create a Product
Listing Ad (PLA) that automatically stops SERPs anytime a customer searches for a matching product in your store.
It requires a simple set-up process to get this online trend shopping enabled in your store. You will have to sign up from the Google Merchant Center, and if your store qualifies for ad requirements, then you will be unstoppable as you start placing advertisements.
Environmental Concern
In 2020, people went green by becoming more environmentally conscious than before. So, don’t be surprised to find buyers going for fair-trade products that are not cheaper but made with environmental concern. Therefore, it is a call for e-commerce stores to consider practices that abide by this trend.
There is a trend for green consumerism too. There is a preference for organic-gluten free food, beverages like tea and coffee, and skincare products. This concern is not only for human consumption but a developed urge for an actionable plan to preserve our planet.
Mobile Shopping Trend
Statista estimates that, by the end of 2021, at least 73% of e-commerce sales will be through mobile devices. That’s a huge number to ignore. Tapping to mobile shopping is crucial, and you need to optimize your website to enjoy this trend that will see your business sale skyrocket.
People will first search your site before they purchase, so it is wise to have e-commerce SEO tools that will boost your site.
The young generation is leading in mobile shopping. The popular age group is between 16 to 24 years who are purchasing apparel and 72% of them are buying video games. 29% purchase music and film software, 18% -computer hardware, and 9%- eLearning materials. All these are done conveniently through their smartphone.
Social Media Influence
Even the older generation is on social media platforms. They have become a hub for business, too, rather than socialization. Apart from having individual accounts, the companies also have added their own to be able to engage with the overwhelming number of users. They have adopted this strategy to approach online shoppers on social media.
For example, some of the platforms, like Shopify, have enabled businesses to link their e-commerce stores with popular social media such as Facebook and Instagram. You can directly purchase from their sites.
Visual Impact on Commerce
It plays an integral role in your online store and acts as your salesman, which you should find appealing. It incorporates different visuals such as interactive content, engaging visuals, and augmented reality into a powerful marketing tool. Therefore, enhancing it should be your top priority. There’s a need for intensive tech learning that includes image-recognition. It is said to grow from
2018 $ 20.19 billion, to $ 81.88 billion by the year 2026. That will mark a growth rate of 19.6%
annually.
The use of image-recognition is going to be prevalent in the US, where an approximate number of 75% use the internet to search for visual images before purchasing. Convenient Checkouts Gone are the days when customers waited for a long to make payments. Today they expect to check out fast with flexible options like mobile payments. Apple has an app that enables its users
to download and use it during check out. Making it convenient for customers when they shop from those stores that are accepting it. However, it is crucial to have multiple choices of payments that enable frictionless checkout. Some of the secure types used internationally are PayPal, Skrill, master cards, and visa cards.
When shopping online, security is key. Ensure that you have a safe site that is updated regularly for the sake of your business and customer retention.
Video Advertisement
In 2020, customers wanted to relate more to reality. What better way to achieve this other than using videos to demonstrate product use? It gives a powerful impact and pushes the customer to want to try the product or plans to give it a try. Customers respond better to video advertisements than any other context. As of 2019, there has been a noted increase in conversion.
In the same context, using clients review can also be achieved in the same way. 62% of users said that they watched product reviews before purchasing goods.
Companies are using this method of advertisement on their homepage. It is eye-catching and unavoidable, even if you don’t feel like watching. Nevertheless, it draws attention to all customers.
Shane Barker emphasizes:
Use ChatbotsGet in the trend of using chatbots on your e-commerce site. By doing so, you create a personal feeling for your visitors. Allowing communication with a vast number of customers. However, do
customers like this communication? Well, according to a recent study, 60% of clients prefer chatbots, websites, or apps to answer their questions. Because of their quick response. The reason why this trend should not pass you by; is the fact that according to experts, 80% of business is likely to use chatbots by 2020. There are other evolving ways expected from chatbots
in years to come. The founder of e-commerce, Shane Barker, wrote on his blog;
In conclusion, watch out for consumer behavior. They determine the evolving trends, along with technologies. If you have not already adopted the mentioned online trends for 2020, do try them out. Many online stores have capitalized on them and seen a need for ecommerce SEO for their site’s visibility that gave remarkable returns.
